Shelly Eisen Livneh Founder and CEO of

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Shelly Eisen Livneh is a social entrepreneur who aims to bring back emotion and meaning into today’s dating culture – both on and offline.

The aida* app combines her 12 years of experience in the online gaming industry, with her 10-year academic research of east Asian cultures and philosophies.

Aida, in Japanese, is the unique space and time between two people – where the magic happens

By using gamification and social media the aida app reinvents the way we meet, and interact with new people for romantic purposes.

Creating a fun, intimate and meaningful experience.

What are you working on these days?

I am the founder and CEO of

What was your first position In the Startup-Nation?

Customer support rep at a gaming company, over 12 years ago

What was your first job ever?

Working at a local cinema – serving food and beverages

What life event or moment affected your life the most?

It is the various hardships, crises, challenges and complexity of my personal or social reality that have affected me the most.

Feeling pain, fear and sadness is crucial to understanding oneself, understanding life and figuring out the place and the role you want to take in this world.

It was for these reasons that I was drawn to research classic Japanese aesthetics and Zen Buddhism.

My research helped me articulate the feelings that would rise in me when encountering the world, and handed me the language and tools to see and understand them more clearly.

It also showed me the way to relieve myself of fear, pain and sadness – by remaining with these feelings, facing and observing them, peacefully and quietly, until they no longer made any sense or had any effect on me – until they were gone.

It was only after this personal process, that I truly knew and understood, just how much I wanted to help others with dissolving their own fear and pain.

Best advice you received or would like to share?

“A smooth sea never made a skilled sailor”




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